Getting the write language from Zebra Web Design

“This is not just an exercise to provide you with some smart or jaunty text that initially makes your organisation look good - it's a process that prepares you for cyberspace….”

Businesses waste many thousands of pounds every year setting up ineffective websites that are little more than lame adverts. The content is often poorly written, uninteresting and irrelevant. Many seem to think that having a website somehow brings their organisation 'up-to-date' and will have clients flooding through their doors.

When a visitor first reaches your website, you have only a matter of seconds to grab their attention.  Your site has to look good, and it is imperative that it sounds good too.  Dull, uninspiring text will not only kill a website, but can seriously affect the way in which search engines 'see' your site, meaning fewer visits in the first place.

At Zebra Web Design, we know how to keep written copy lively, interesting and relevant. We can match the style of the text to appeal to your prospective audience AND search engines without sending visitors to sleep or scaring them away.

“But how do you know what we want to say…?”

We listen to you.

If you ask us to help you with the copywriting for your site, then we'll spend some time just chatting with you so that we can get a real feel for your product or service and find out exactly what it has that is special or unique.

Then we talk.

There is great power in the written word, especially when applied to websites. You've probably heard people talk about Search Engine Optimisation - or SEO -   as if it were a black art. So when we 'talk' to your visitors through the pages of your site, we make sure that the language and words that we use will 'organically' optimise your site, making it more attractive to search engines whilst improving your visibility to others using the internet.

“..And how do you know what our customers want to hear…?”

Then we dig.

Your website should be an integral part of the marketing and sales strategy of your organisation. So before we start telling the world how amazing your products or services are, we have a good look around to see what your competitors are up to. Just as it's a waste of time making false or hollow claims about what you can do, it's pointless setting out your stall unless you have something different to offer.

So we dig around to see what you have that's different.

This is not just an exercise to provide you with some smart or jaunty text that initially makes your organisation look good, it's and exercise that prepares you for cyberspace.  It's just one small step that can make a dramatic difference to the way you perform against your competitors.

“Oh, I can do all that myself….”

Fine. Then off you go. We're always here if you need any help.

But don't underestimate the value of letting an experienced outsider take a snapshot view of your organisation, give you some measured and honest feedback and help you to look at your business in a totally different way.

“But it sounds expensive….”

Define 'expensive'….. But first, let's put something into perspective for you. If you're going to have an internet presence, for goodness sake make it worthwhile. Make sure that every pound that you invest in your website is put to work for you and make sure that you know exactly what you're getting involved with and how you want your website to work for you.

Which is roughly where we came in - contact us now and we'll tell you how you can start to make the most of your website and get it working for you!