There has been much controversy over recent years surrounding Google’s take-over of video-sharing platform YouTube, and still the search giant face an uphill battle against ‘rebel’ users on the site.
Although Google has been in control over YouTube since 2006, when they bought out the channel for a mere £880 million, their involvement and integration with their search engine had remained reasonably subtle until 2011.
The most recent update to cause a stir amongst YouTube users requires the creation of a G+ account, Google’s version of a social network, in order to login and share content.
Those wishing to comment or ‘like’ a video – an integral part of the YouTube experience, must also have an account in order to pass opinion. The more anarchist YouTube users have taken to this compulsory change fairly badly, and as a result have released a stream of comments depicting army vehicles and statements such as ‘JOIN THE RESISTANCE NOW! LETS [sic] GET THE OLD YOUTUBE BACK!’.
It seems that the biggest opposition from users is the lack of anonymity, as Google + requires you to use your real name as opposed to a nom de plume. Google argues that this process is important to reduce spam on the site and allow for better regulation, however the new allowance of links in the comment section are a slight juxtaposition.
It remains to be seen as to whether Google will be able to regain its authority amongst the video-rebels, as adjustments to the comments section to make it more difficult for Acsii Art (comment drawings created from punctuation) to be implemented. With over a billion YouTube users, what is clear is that any change will always offend some, but let us hope that Google will remain to act for the greater good of the YouTube community.